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Capital Regional Medical Center

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Capital Regional Medical Center Pediatric ER

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Gadsden Memorial Campus

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Media Guidelines

Media Requests

For the privacy of our patients and visitors, all media must check-in with a member of the Capital Regional Media Relations Team before interviews, photography or videography can be captured on Capital Regional Medical Center’s property.

Release of Patient Information to Media

It is the policy of Capital Regional Medical Center to provide information to the public and news media in a manner that does not violate our patient’s right to privacy. All media requests for patient information should be made during business hours and by contacting a member of Capital Regional’s Media Relations Team.

Patients Who Opt-In To The Hospital Directory

If a patient has agreed to be listed in the hospital directory, a member of the Capital Regional Media Relations Team may give the following information to the news media.

General Condition: Capital Regional Medical Center uses one-word patient conditions recommended by the American Hospital Association.

Definitions of patient conditions are as follows:

  • Undetermined – Patient is awaiting physician and/or assessment.
  • Good – Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
  • Fair – Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable.
  • Serious – Vital signs may be unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.
  • Critical – Vital signs are unstable and not within normal limits. Patient may be unconscious. Indicators are unfavorable.

Death of Patients: HIPAA privacy regulations allow the use of “Deceased” as a patient condition to release for patients who were listed in the hospital directory and whose family members have been notified. Release of information regarding the date, time or cause of death of a patient requires authorization (signed consent) from a personal representative of the deceased.

Location of Patients: Media access to information regarding patient location may be denied if physicians determine that the presence of photographers or reporters would aggravate the patient’s condition or interfere with patient care.

Labor & Delivery Patients: The hospital may not release that a patient is in labor or has been released from labor and delivery without individual authorization.

Discharged Patients: It is permissible to tell the media that a patient has been discharged, providing the media has the patient’s full name, and providing the patient had agreed to be listed in the hospital directory. It is not permissible to release information regarding the date of release or where the patient went upon release.

Patients Not Listed In The Hospital Directory

Patients Who Opt-Out of the Hospital Directory: The HIPAA medical privacy rule strictly prohibits release of any information about any patient who has opted-out of the hospital directory. The hospital’s Media Relations team will state that the hospital does not have any information about that person in the directory. Any patient, or their guardian or personal representative, may choose to opt-in or opt-out of the hospital directory at any time during their stay at the hospital.

Patients Who Cannot Express a Preference: In situations where a patient’s medical condition prevents hospital staff from obtaining the preference of a patient, or the patient’s guardian or personal representative, regarding being listed in the hospital directory, a patient condition will not be released. The hospital’s Media Relations team will state that the hospital does not have any information about that person in the directory.