CRMC Standards of Behavior
May, 2008
1. WE ARE PROUD OF OUR ASSOCIATION WITH CAPITAL REGIONAL MEDICAL CENTER AND THE MISSION TO SERVE OUR COMMUNITY.
I am CAPITAL REGIONAL MEDICAL CENTER
- I am the reputation of Capital Regional Medical Center in our community.
- I promote a positive image of Capital Regional Medical Center in our community.
- I listen to communication given to me about Capital Regional Medical Center , follow up with the appropriate person or department and respond back to the originator of the communication. I provide feedback and closure.
- While I value diversity of opinion, I support organizational decision 100% in my communication and actions.
2. WE PREVENT AND RESOLVE ISSUES TO MAINTAIN CUSTOMER CONFIDENCE.
R Resolve Issues
- I use our established problem solving method A-L-E-R-T to resolve customer complaints
…. Apologize . “I'm sorry this happened…”
…. Listen with understanding. “Help me understand your problem.”
…. Empathize. Put myself in the customer's shoes. How would I feel in
this situation?
…. Respond to resolve the customer's problem. Use my empowerment.
…. Tell Someone to make sure the problem doesn't happen again.
- I use our established Service Recovery Norms to recover from customer complaints and problems in the short term. I use our service line PI focus to fix problems long term.
- I solve problems and focus on the process, not the individual.
3. WE SEEK TO UNDERSTAND AND EXCEED OUR CUSTOMER'S SERVICE EXPECTATIONS
E Exceed expectations
- I anticipate my customer's needs, deliver the service that each expects, and offer services before they are requested.
- I provide extra comfort and reassurance to exceed my customers' expectations.
- I encourage questions and act appropriately with each person. I actively seek information by asking questions rather than making assumptions.
- I use the Capital Regional Medical Center Approach
- Be considerate and thoughtful. I pay attention to my customer's body language and respond pro-actively.
- Make eye contact with the person who is approaching me or vice versa.
- Smile. Remember, a smile is contagious!
- Greet customers warmly as I walk throughout the facility.
- Be hospitable; look for people who may need assistance or may look lost as I walk through the corridors.
- Introduce myself by name and responsibility. For example. “Hello, my name is Marie. I'm a nursing assistant.”
- Ask the person their name and ask permission to call them by name.
….If I'm not sure what the person needs, I ask: “How may I help you?”
….If it is clear what the person needs I say, :”Let me help you….”
- I adjust my posture to be at eye level with the person I have encountered. I bend down or escort the person to a chair and sit myself when appropriate.
- Give the person 100% of my attention. They deserve it! I deserve it! Show patience.
- Listen. I may be able to resolve a 10 minute issue in 2 minutes by giving my FULL attention.
- Use my judgment. I determine if this is a situation I can handle, or if it needs to be referred. I make the referral and escort the person to the proper person/location or wait until someone arrives to escort them.
- I will escort a person to their destination when appropriate. If I can't escort, I will give specific directions.
- I say “Thank You”. I remember that I may be the First Impression – I will make it a good one!
4. WE CONSIDER INDIVIDUAL CUSTOMER NEEDS AND PROVIDE SERVICE WITH RESPECT, COMPASSION AND INTEGRITY.
S Service Excellence
- I use behaviors and procedures that promote peace of mind and dignity for our customers.
…I provide appropriate attire for patients/residents in every situation.
- I explain information to all customers with patience and use words they understand.
- I respond to customers in a timely manner.
- I display patience and concern when communicating about time to my customers.
- I inform customers of time until service and offer them options.
- I update customers if the situation changes.
- I make customers comfortable while they are waiting.
- I build into my conversations phrases customers love to hear:
“I can help you…” “I'd be happy to…” “Yes” “My pleasure”….
- I remember that most of my message is communicated non-verbally by voice tone and body language.
5. WE DEMONSTRATE PRIDE IN THE PROFESSIONALISM OF OUR PERSONAL APPEARANCE AND IN THE APPEARANCE OF OUR FACILITY.
P Professionalism
- I look professional and adhere to the dress code.
- I take pride in my personal appearance
- I view my appearance through my customer's eyes.
- My appearance communicates to each customer, “ I respect you and myself.”
- I check my appearance throughout my shift and refresh my appearance as needed.
- I care for my equipment and my environment.
- I preserve the cleanliness of my immediate work environment and throughout the Facility.
- I use the staff / service elevators to allow families and visitors full access to the elevators near the lobby.
- I keep my work area neat and uncluttered.
- I pick up trash whenever I encounter it, inside and outside the facility.
- I take responsibility to maintain a safe environment in my department and throughout the facility and grounds.
- I take care of and maintain hospital equipment and resources.
- I notify the appropriate person or department as soon as I am aware that equipment needs fixing or professional maintenance, whether it is my job or not.
6. WE IMPROVE THE PROCESSES THAT DELIVER SERVICE TO OUR CUSTOMERS.
E Enhance performance
- I identify and eliminate service problems.
- I continuously improve what I do, professionally and personally.
- I “raise the bar” on service performance.
7. WE GUARANTEE CONFIDENTIALITY AND RESPECT ALL ASPECTS OF CUSTOMER PRIVACY.
C Confidentiality
- I follow procedures to ensure privacy.
- I focus on confidentiality and only speak about customers with appropriate individuals.
- I do not discuss any information inappropriately.
- I respect our customer's privacy and view the patient's/resident's room or treatment area as their personal space. I knock before entering a room and identify myself by name and department. I communicate what I am doing.
- I coach in private, commend in public
8. WE PARTNER TOGETHER TO ENHANCE THE QUALITY OF SERVICE WE DELIVER TO OUR CUSTOMERS.
T Teamwork
Each individual provides a unique and essential contribution towards extraordinary service to all who interact with Capital Regional Medical Center .
- I encourage and support behavior that is partner building.
- I serve as a team member to exceed customer's needs. I am patient with others and prioritize my work around patient/resident/customer needs.
- I communicate with others in an open, appropriate, and timely manner.
- I value and respect others and I demonstrate that in my work each day.
- I appreciate the diversity of background, gender, ideas and other differences people bring to my team and daily work efforts.
- I recognize the diversity present in each situation and use it to enhance our communication, understanding, and decision making.
- I treat others with dignity.
- Daily, I acknowledge and recognize the contributions of others in my work environment and throughout our Health System.
- I look for opportunities to celebrate and recognize teamwork.
- I share appropriate information freely as a toll to enhance the service provided.
- We recognize that fun coupled with sensitivity to meet our patient's needs belong in the workplace.
My signature below indicates I have been given a copy of the CRMC Standards of Behavior. I agree to support and role model these Standards to the best of my ability.
Employee Signature: _______________________________________ Date: ______________
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